ETTV is one of the biggest cable and terrestrial channels in Taiwan. A contract was signed with Cable TV to launch their first oversea cable channel in Hong Kong.
The magnitude of the task meant that the cable station in Taiwan needed to rest their Hong Kong launch to professional and mission critical PR agency. Over 80 media and 600 guests including government officials, listed companies, advertisers, local celebrities and industry leaders were invited to the launch by PR agency. Agency was also responsible for all the venue decoration, programme run-down, celebrity performance coordination and the organization of media interviews.
Dec 2002