Agency was appointed to organize a press conference to announce the large investment of Jade Dynasty Publications Limited and Shanghai Media Group to turn "Monkey King", one of the most famous Hong Kong comics, into an animation film. Over the past few years, there are few PR promotions or related activities that promote the animation industry. In the press conference, Jade Dynasty announced their collaboration with Shanghai Media Group with a signatory ceremony where press were invited and children dressed in themed costumes attracted media publicity. The press conference strengthened the relationship and marked a milestone in their partnership, which was making strong progress in the Asia animation market.
