China UnionPay Summer Promotion Media Tour 2008

public relations

To promote the fantastic shopping experience with CUP card, China UnionPay organized a 2-day media tour for inviting media to visit The Venetian® Macao-Resort-Hotel in Macau and some of the designated merchants in Hong Kong. More than 19 major media from Shenzhen, Guangzhou, Macau and Hong Kong were invited to experience the heat of the summer promotion campaign of CUP, as well as to share their excellent business results in Hong Kong and Macau shortly after the launch of China UnionPay Card 2 years ago. Speedy was the PR agency representing CUP for all media invitation, tour planning, supporting organization liaison, branding materials design as well as the media relations management in this event. Very impressive press coverage was generated and delivered in all electronic, online and print media such as深圳電視台新闻频率, 深圳電視台音乐频率, 深圳電視台交通频率FM1062, 深圳電視台都市频道<第一現場>记者, 深圳電視台都市频道<第一現場>,深圳晶報, 深圳特區報 - 旅遊娛樂部<暢遊天下>版, 深圳商報, 廣州南都周刊, 廣州新快報, 廣州交通電台106.1, 廣州網站21CN, 廣州日報 - 經濟新聞中心, 廣州南方日報 - 經濟新聞中心, 廣州羊城晚報 - 財經新聞部, 香港東方日報, 澳門日報.

Jul 2008