Business Netvigator launched the Secure Broadband Services to attract both their existing and potential clients. This new service provided more protection against Internet viruses and hackers. A visual of a computer wearing a mask fighting off viruses and hackers was used as main layout design. The message was to warn people on the dangers of these attacks and to advise clients to use PCCW's Secure Broadband Services. The launch campaign included DM and eDM as well as a press conference, product seminars and advertorials.
