Speedy was appointed by Whirlpool as the sole PR agency for the launch campaign of their 1st steam washer in HK. Our tasks included print and online advertising; launch ceremony and media relation management.
The launch event was held at Whirlpool Insperience Centre on 18th June 2008 with over 100 dealers and 10 media attendance. Besides a thorough product presentation by the Marketing Manager from Whirlpool HK, we had also arranged a spectacular magic show to demonstrate the product features to the audience. To maximize the public awareness in the pre-launch period, we had invited Ms Esther Kwan (Ãöµú²ü) as the product celebrity for an interview and advertorial. The campaign resulted in great success with over 10 media coverage.
Jun 2008