Launching the new IP-VPN, PCCW needed to gain product awareness and to promote their latest offerings to the market.
A marketing campaign was launched to promote IP-VPN through different channels. The year-long campaign included various trade shows, seminars and conference sponsorship programmes as well as advertisements placed in IT trade publications and the production of innovative souvenirs. In addition, a product brochure was produced to explain the new features of IP-VPN.
Jan 2002