integrated communications

Zung Fu launched the Hyundai new hero product ”„Tucson”¦ and we organized a themed event to promote the new car.

The venue was decorated with the theme of Mid-West America; and in line with this theme, models dressed in Red Indian costumes performed dancing and drumming during the event. Press were invited to the launch. Great exposure and publicity for the new Tucson were generated. In addition, advertisements were produced to promote brand awareness.

Aug 2004