Mercedes-Benz was one of the most successful premium car brands in the world. Zung Fu being an exclusive retailer of the brand in Hong Kong wished to arrange an event that would reinforce the key values of the brand and its profile.
A spectacular event in the form of a bright and lively carnival was organized to help Zung Fu promote their Mercedes-Benz car brand in an innovative way. Over 8,000 smiling guests participated in the 3-day colourful carnival that had been carefully planned in order to promote the brand to the appropriate target market.