Style Hong Kong 2004 had become a key fashion event in the Hong Kong and Mainland China's fashion calendar. This was an important event for the fashion industry as thousands of traders and manufacturers flocked into the Beijing World Trade Centre for the show.
YGM Group who represented brands such as Michel Rene, Guy Laroche, Aquascutum and Ashworth wanted to make their mark in the fashion event. To achieve this, an overall structure was created to stage their presence in the exhibition, which included stylish graphics and ambient lighting that projected the image of YGM Group. A flash video was produced and screened in an attractive sleek display booth that drew audience attention to the centre of the display show.