2005 was a big year for Mercedes-Benz with launch of numerous new models. To promote the impressive line-up of their latest products, we organized a large-scale car show at HKCEC.
We divided the venue into 7 car zones and displayed over 20 passenger cars, together with a business area and after-sales service showcase.
The carshow successfully attracted 8,000 potential customers in 2 days; over 60 cars were sold and more than 100 sales lead were generated. In addition, the event drew copious of media coverage; more than 20 local newspapers, car magazines and TVB News reported this event.