BASF planned to uncover the potential of Shanghai by investing heavily in a plant, which will be completed by 2008. To present BASF's new image and to share their mutual success with their clients a spectacular evening was organized in Shanghai. A theme was created for the evening called ¡§BASF Fascinating Shanghai 2004¡¨ which was reinforced by the event stage design, venue decorations and invitation cards. Event management for the evening included organizing facilitators, MCs, a live band, game development and a lucky draw for the evening's entertainment.
