To celebrate the launch of the new "Networking" section in The Asian Wall Street Journal, a direct mailing package shared the news of the new section with media and advertisers.
An innovative idea was based on a concept around the book "The Art of War" by Sun Tze which cleverly highlighted the appeal of both the classic book and the value of the new section.
The special direct mailing packaging included a copy of "The Art of War," a T-shirt, a book wrapper and a copy of the Asian Wall Street Journal.