A bilingual newsletter was produced for Jones Lang LaSalle that was to introduce shopping areas in Hong Kong and to reinforce the company's position as the world's leading real estate services and investment management firm. The newsletter that was distributed in shopping malls in Hong Kong introduced various retail outlets and featured articles of interest, which related to shopping. The design, layout development and copywriting of the final newsletter matched up to their image of forthright leadership and local market knowledge in their industry.
