Agency helped CLP to publish a series of cook books to promote the art of no-flame cooking and to also encourage people to use electric cookers. Extensive market research was carried out which resulted in the creation of four thematic topics to present the principles of the cooking style namely using Cook Healthy, Cook Fun, Cook Simple and Cook Fresh.
The scope of work included copywriting of recipes, content layout, photo shooting and visual treatment of all cook books in the series.
Jan 2004