The Institute of Textiles & Clothing of PolyU planned to have a DM campaign for both students and mass to publicize their upcoming events in 2009. To bring in an element of surprise, we created a special dye-cut format, which deviated from the norm to demonstrate the creative and dynamic side of the Institute. The design approach we adopted was cool, contemporary, and yet informative to reader that successfully drew attention on many fronts.
Jan 2009