To celebrate Cathay Pacificˇ¦s 60th Anniversary and its achievements, Cathay Pacific turned to Speedy Design to develop a special anniversary logo representing its 60 years of Service Excellence, the Global Reach of CX as well as the prosperous future of the company.
Our challenge lied in introducing new creative concepts to an existing strong CX branding.
The 60th Anniversary logo was very well received and had subsequently been widely adopted in all the commercial collaterals, premiums, events and activities in 2006.
May 2006