case studies
How did this project begin?
The project for HSBC began in July 2003 and the overall campaign lasted for about half a year. HSBC wanted to promote their services such as telephone and online banking where customers were eligible to be entered into a lucky draw after their transactions were completed. We pitched for the job and won it.
How did you think you managed to achieve what the client wanted?
As HSBC had fairly strict guidelines and specifications that needed to be taken into consideration we needed to deliver a design solution that would meet their expectations.