case studies
So, how did the whole project kick off?
Well, The Asian Wall Street Journal needed to launch their new "Networking" section in January 2001, so we were asked to figure out a way to share the news of the new section with media and advertisers.
How did you think you managed to achieve what the client wanted?
The client required an original package to market their new section in their publication so we came up with an innovative concept based around the book ˇ§The Art of Warˇ¨ by Sun Tze. We decided to create something a bit more inventive so we put together a special direct mailing package that included a copy of ˇ§The Art of War,ˇ¨ a T-shirt, a book wrapper and a copy of the Asian Wall Street Journal.