Following the remarkable achievement on the campaign of Chinese Official Website Grand Launch, the theme "Explore the Unlimited Malaysia" was extended to a series of ATL promotions for Malaysia Tourism Promotion Board. Besides creative concept develoqmert and media planing, agency was also responsible for execution, budget control and project review. In addition, several media were strategically selected including newspaper, magazine, MTR, online portal (Yahoo!HK) & achieve to reach wide coverage. The successful run of this campaign has aroused public awareness and achieved proven growth in the no. of visits to Malaysia.
Jul 2007
