To strengthen the premium image and brand awareness of Mercedes-Benz, we proposed Zung Fu to launch a series of Zung-Fu Mercedes-Benz Ad which relates the distinctive product features to their brand promise.
This creative Brand Campaign consisted of three print ads, each focusing on the materials, craftsmanship and safety features of their product respectively. To deliver these messages, the finest Circassian walnut, the perfect stitching of the leather seats and the professionally designed disc brake in Mercedes-Benz were chosen as main visuals.
These print ads successfully escalated the premium brand image of
Mercedes-Benz and reinforced their corporate slogan of "Unlike any others".
Jun 2006