case studies

  • ETTV Hong Kong Grand Launch

Tell me, how did this project start off?

It started off in December 2002 when we won the pitch for ETTV and from that moment on we knew that this was going to be a mammoth project.

Can you describe ETTV and what did you help the client to achieve?

ETTV is one of the biggest cable and terrestrial channels in Taiwan. At that time they signed a contract with Cable TV, which was to launch their first cable channel overseas in Hong Kong. It was a huge task as not only did we invite listed companies and advertisers but we also invited government officials.